The need for high quality content is very much present, and today it is even more imperative. Writing website pages and blog posts purely for the search engines - tucking in links to every other word and overusing terms like "free"affiliate" - is becoming less useful. Your audience needs something a little more personal.
It is essential that you do not try and sell your visitors through keywords, as SEO does not allow that. A better solution would be to offer them advice or tips in the form of written content that you believe will help them. This is a proven way of getting traffic and visitors to become regular readers. There is nothing more annoying than seeing a blog post written by someone who knows nothing about the topic, and then being served up to them with keywords thrown in to spice up the piece.
So, how do you write good content that attracts search engine spiders and does not cost you a penny? You have to keep it fresh. You must write articles that will hold their own against the onslaught of online competition. And you must always keep these guidelines in mind:
- Don't keyword stuffing. Just because you are using keywords is not enough. The keyword density of your content is crucial.
- Keep it short. Do not make your content look like a press release; instead, you should be able to tell the reader what you want to say without telling them. The shorter the content, the more targeted it will be.
- Do not use too many keywords at once. Do not use keywords in all sections of your content. This can leave the reader with a vague idea and a feeling that you're trying to sell to them.
- Do not use articles that are difficult to read. Search engines like to give a lot of attention to sites that are easy to navigate and that are written by an expert in the field; they like to see the correct formatting and grammar used.
- Make use of SEO jargon, but only when it is necessary. When in doubt, stick to the basics - don't put in unnecessary keywords or hyphens. keep your article concise, easy to read and informative.
Content is important for SEO - it is the basis of your credibility. It is important that you offer it to your readers, but it is also essential that you do not make it seem like it is just for SEO purposes. and that it holds your visitors' interest.
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