It is my privilege to welcome you today, Weston Lyon, author Stop Chasing Prospects and nineteen novels, He is still one of the first writers in eleven months to only publish nine novels.
Furthermore, Weston is the creator of Plug & Play Publishing: a Pittsburgh-based, authority-positioning organization that teaches trainers, advisors, speakers and other educational service providers who fear failure and are viewed as low-level sales people how to avoid chasing prospects and then position themselves as experts in their fields and have the potential of continuing to chase them away.
Throughout this audio interview Weston and I address extracts from his book on topics such as: What is an authority, and why is it necessary to become an authority?
What are the three measures on which to place yourself as an authority?
Why are you being an Authority?
What are the five factors which support your authority? ... and more Start Chasing Prospects Book Description Each entrepreneur I know — large or tiny, young or experienced, failing or successful — focuses their energies on ONE, the biggest obstacle they face each day in their businesses: creating more leads and making more profits.
After all, that's just what our company is about, right? Yes, we are in business to support our customers and to represent them. Yet we don't have a market without the leads and profits. We don't have enough money to live without the leads and sales. And, if the biggest challenge that most company owners face today is creating more leads and making more profits, how can we address the issue?
Okay, the response provided by most businessmen is to map out more opportunities and pound them into submission. I am here to warn you that while this is an alternative... at best it is an irritating and inefficient choice. We don't have to chase even more company. We ought to Avoid CHASING PROSPECTS now, to for prospects to continue chasing us.
Throughout this book, you'll discover ... The deadly distinction between becoming a real authority and being perceived as a real authority (this nuanced ambiguity may cost you tens of thousands of dollars!) How to create faith and trust in your clients without fear of failure or being viewed as a low-level salesperson The trick to presenting yourself as a special, fascinating authority, so prosper.
Furthermore, Weston is the creator of Plug & Play Publishing: a Pittsburgh-based, authority-positioning organization that teaches trainers, advisors, speakers and other educational service providers who fear failure and are viewed as low-level sales people how to avoid chasing prospects and then position themselves as experts in their fields and have the potential of continuing to chase them away.
Throughout this audio interview Weston and I address extracts from his book on topics such as: What is an authority, and why is it necessary to become an authority?
What are the three measures on which to place yourself as an authority?
Why are you being an Authority?
What are the five factors which support your authority? ... and more Start Chasing Prospects Book Description Each entrepreneur I know — large or tiny, young or experienced, failing or successful — focuses their energies on ONE, the biggest obstacle they face each day in their businesses: creating more leads and making more profits.
After all, that's just what our company is about, right? Yes, we are in business to support our customers and to represent them. Yet we don't have a market without the leads and profits. We don't have enough money to live without the leads and sales. And, if the biggest challenge that most company owners face today is creating more leads and making more profits, how can we address the issue?
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Okay, the response provided by most businessmen is to map out more opportunities and pound them into submission. I am here to warn you that while this is an alternative... at best it is an irritating and inefficient choice. We don't have to chase even more company. We ought to Avoid CHASING PROSPECTS now, to for prospects to continue chasing us.
Throughout this book, you'll discover ... The deadly distinction between becoming a real authority and being perceived as a real authority (this nuanced ambiguity may cost you tens of thousands of dollars!) How to create faith and trust in your clients without fear of failure or being viewed as a low-level salesperson The trick to presenting yourself as a special, fascinating authority, so prosper.
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